Our Approach

We invest financial and social capital into exceptional ventures led by, solving for, or built with underrepresented people of color.

What we look for

We invest in pre-seed to Series A companies across all sectors. We’re deeply committed to partnering with exceptional, values-aligned founders to bring their vision to life.

01

Led By

Companies led by Black and/or Latino founders.

02

Solving For

Products addressing the needs of underrepresented consumers and communities of color.

03

Built With

Values-aligned founders of any background with a commitment to building a diverse team and an inclusive company culture.

How we add value

In addition to being trusted thought partners and advisors to our founders, we provide differentiated company-building support at every stage of the founder journey.

Culture Coaching

A company’s culture is critical to its ability to execute on its vision. By cultivating a more explicit, inclusive, and equitable culture, founders can create a competitive advantage in the earliest days of their company. Our portfolio companies have access to world-class experts providing personalized, hands-on coaching to help them build their company culture with intention.

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Westbound Network

We’ve built a community of best-in-class, values-aligned operators, investors and founders who have founded or invested in some of the world’s most significant companies. These Network Partners commit their social capital and expertise – serving as coaches, collaborators, and super-connectors – to help our founders and their companies win. 

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Talent Network

We’ve built a robust Talent Network of professionals across functions, levels, and backgrounds, with a focus on nurturing top Black and Latino talent. Through our Talent Network, we support our founders as they scale their teams.

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Westbound Foundation

The Westbound Foundation

We believe philanthropy accelerates the virtuous cycle of wealth and opportunity – we pledge 50% of our carry to nonprofit organizations closing opportunity gaps for underrepresented talent.

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There have been lots of moments building my business where I’ve been able to rely on Westbound – from fine-tuning my sales abilities to designing for inclusivity. I couldn’t be more excited about the people at Westbound and I couldn’t be more excited for PlanetFWD’s future within their portfolio.

Planet FWD Logo

PlanetFWD

AI-powered decarbonization platform to help companies meet net zero goals faster.

Julia Collins, Founder and CEO

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